"Automation allows us to dispute 100% of invoices, maximizing revenue recovery and increasing productivity."
Jennifer WronskiSales Team Lead
Chewy
Optimize every dollar of Chewy ad spend with CommerceIQ
Real-time subline pacing, keyword-level share of voice, placement-level spend reporting, and an optimizer built for incrementality - the visibility and control brands need to grow on Chewy, in one platform.
Sublines · keywords · placements
Chewy · Live
Share of voice41%
Subline pacing88%
Bulk boost queued148 keywords
Budget pacingMarket insightsReportsIncrementalityBulk keyword boosts
Used by the most loved brands in the world
Why CommerceIQ
Get the visibility and control your Chewy ad spend needs
When brands look for a technology partner to support their Chewy advertising, these are the gaps CommerceIQ closes.
Problem
Managing Chewy ads by hand means tracking pacing across sublines in spreadsheets, guessing where spend is actually being placed, and optimizing toward efficiency because incrementality is hard to see. Budgets drift, premium placements eat spend unnoticed, and share of voice slips on the shelves that matter most.
Solution
CommerceIQ monitors pacing across every subline in real time, tracks organic and paid share of voice at the keyword level, and breaks out spend by keyword, premium position, and default placement - detail that isn’t available directly in the Chewy UI. Bulk keyword boosts tied to your KPI goals keep bidding strategic at scale.
Result
Optimize for incrementality, not just efficiency. With CommerceIQ’s proprietary Incrementality & Goal Based Optimizer, brands actively adjust keywords to drive sales they wouldn’t otherwise get - while saving significant time on pacing, reporting, and bid management.
5 benefits
5 benefits of using CommerceIQ to optimize Chewy ad spend
Share these with any brand evaluating agencies or technology to support their Chewy advertising.
● Real time
Budget Pacing Tool
Add significant value with the ability to actively monitor pacing across different sublines in real time. Get the visibility you wouldn't otherwise have by doing it manually.
- Pacing by subline, in real time
- Over- and under-pacing flagged early
- No manual pacing trackers
● Keyword level
Market Insights
Track organic and paid Share of Voice trends at the keyword level and identify which shelves to prioritize and where to adjust budget allocation accordingly.
- Organic and paid share of voice trends
- Keyword-level shelf visibility
- Budget allocation guidance
● Not in Chewy UI
Reports Tool
See where spend is actually being placed - not available directly in the Chewy UI. CommerceIQ breaks out metrics by keyword spend, premium position + keyword, default spend, and premium position alone, which is incredibly useful for optimization.
- Keyword spend
- Premium position + keyword
- Default spend and premium position alone
● Proprietary
Incrementality & Goal Based Optimizer
Drive incrementality rather than just efficiency with the ability to actively adjust keywords - a key differentiator.
- Optimize for incremental sales, not just ROAS
- Active keyword adjustments
- Goal-based bidding
● Bulk
Bulk Keyword Boosts Based on KPI Goals
Save significant time with the ability to make bulk keyword bid adjustments aligned to specific KPI goals and ensure that you are bidding strategically at scale.
- Bulk keyword bid adjustments
- Aligned to your KPI goals
- Hours of manual edits in one action
Resources
Unlock smarter commerce strategies
Explore expert insights, product updates and practical tips to drive growth, efficiency and market share across your retail media ecosystem.
BlogThe Retail Media Playbook for Prime DayRead
BlogPrime Day 2026 will expose a widening divide between agentic retail adopters and everyone elseRead
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BlogAs Prime Day 2026 approaches, the shift to agentic retail is imperativeRead
BlogPrime Day 2026: Alexa for Shopping Changes How Consumers Find Your ProductsRead
Testimonials
Proven impact across global brands
Real stories from teams who streamlined their workflow and delivered more with less.
"We needed a technology-first ecommerce partner. CommerceIQ quickly became integral to how we run and profitably grow our Amazon business."
Steve DaighSenior Director of Ecommerce
"The ease of use of the DSA platform has been a big plus. Intuitive dashboards make it easy for non-technical users to access accurate data confidently."
Michael GoldStrategy & Ecosystems Manager
"Automation allows us to dispute 100% of invoices, maximizing revenue recovery and increasing productivity."
Jennifer WronskiSales Team Lead
"We needed a technology-first ecommerce partner. CommerceIQ quickly became integral to how we run and profitably grow our Amazon business."
Steve DaighSenior Director of Ecommerce
"The ease of use of the DSA platform has been a big plus. Intuitive dashboards make it easy for non-technical users to access accurate data confidently."
Michael GoldStrategy & Ecosystems Manager
"Automation allows us to dispute 100% of invoices, maximizing revenue recovery and increasing productivity."
Jennifer WronskiSales Team Lead
"We needed a technology-first ecommerce partner. CommerceIQ quickly became integral to how we run and profitably grow our Amazon business."
Steve DaighSenior Director of Ecommerce
"The ease of use of the DSA platform has been a big plus. Intuitive dashboards make it easy for non-technical users to access accurate data confidently."
Michael GoldStrategy & Ecosystems Manager
"Automation allows us to dispute 100% of invoices, maximizing revenue recovery and increasing productivity."
Jennifer WronskiSales Team Lead
"We needed a technology-first ecommerce partner. CommerceIQ quickly became integral to how we run and profitably grow our Amazon business."
Steve DaighSenior Director of Ecommerce
"The ease of use of the DSA platform has been a big plus. Intuitive dashboards make it easy for non-technical users to access accurate data confidently."
Michael GoldStrategy & Ecosystems Manager
FAQ
All you need to know
Find quick answers to common questions. If you need more help, our team is here to assist you.
Contact usWhy do brands use CommerceIQ to manage Chewy ad spend?+
CommerceIQ adds visibility and control beyond what's available natively: real-time subline pacing, keyword-level share of voice, placement-level spend reporting, an incrementality-focused optimizer, and bulk keyword boosts tied to KPI goals.
How does the Budget Pacing Tool work on Chewy?+
It monitors pacing across your sublines in real time, so you can see which are on track, overpacing, or underpacing - without building and maintaining manual trackers.
What does Market Insights track?+
Organic and paid share of voice trends at the keyword level. Teams use it to identify which shelves to prioritize and where to adjust budget allocation.
What does the Reports Tool show that the Chewy UI doesn't?+
Where spend is actually being placed. CommerceIQ breaks out metrics by keyword spend, premium position + keyword, default spend, and premium position alone.
How is the Incrementality & Goal Based Optimizer different from efficiency-based bidding?+
Efficiency-based bidding chases ROAS on sales that may have happened anyway. CommerceIQ's proprietary optimizer actively adjusts keywords to drive incremental sales.
Can I adjust Chewy keyword bids in bulk?+
Yes. Bulk keyword boosts let you make bid adjustments across many keywords at once, aligned to a specific KPI goal, so you bid strategically at scale and save significant time.